Hospitality agency matchmaking

The right agency.
Not just any agency.

We match hospitality brands with the agencies that fit. No pay-to-play, no preferred lists, no cold outreach. Just the right fit, curated by people who have worked on every side of the table.

AGENCY BRAND
"Most brands find agencies the same way they find restaurants — word of mouth and gut feel. That works until it doesn't. We built VALET so the match gets made properly."
David Rayner Founder, VALET

Two decades on the client side, agency side, and vendor side of hospitality gave us a clear view: the matchmaking between brands and agencies is almost always broken. Brands get referrals they don't trust. Agencies pitch to people who never wanted to be pitched to. Nobody wins.

VALET is built to fix that. We shape the brief, find the right fit, run the process, and manage the contract. Brands pay nothing, ever. Agencies pay only when they win.

The VALET process

Four steps from brief to match

01

Shape the brief

We turn what you need into a brief agencies can actually respond to: scope, budget, timeline, criteria.

02

Curate the shortlist

A handpicked few, genuinely suited to your brief. Curated, never padded. Every agency earns its place.

03

Run & score the pitches

We manage timelines and questions, then score every submission against your criteria — fairly and completely.

04

Choose with confidence

References checked, contract supported. You pick the winner; we handle the rest.

The network

Built for hospitality,
from the inside

We sit between hospitality's most distinctive brands and the agencies built to serve them. Every relationship in the network comes from lived experience, not a list.

Brands

Luxury & lifestyle hotels, boutique restaurants, independent hospitality groups

  • Brands with real identity and taste
  • Owners making agency decisions without a procurement department
  • Teams who know what they want but need help getting there

Agencies

Branding, digital, media, web & product, CRM & loyalty, PR, marketing

  • Agencies doing distinctive work in hospitality
  • Teams who hate cold outreach and want warm, qualified briefs
  • Practitioners who want to be found on quality, not spend

Selected client experience

Kimpton Hotels · Ian Schrager · EDITION Hotels · PUBLIC Hotels · NoMad Hotel · Jean-Georges · Le Bernardin · Eleven Madison Park · Proper Hotels

The model

Neutral by design

For brands

Complimentary

Always free. Always.

  • No pay-to-play agencies in our network
  • No preferred lists or kickback arrangements
  • Recommendations based on fit alone
  • We manage the full process end to end
For agencies

Success fee

Only when you win the business

  • Free to join the network
  • No upfront costs, no retainers
  • Warm, qualified briefs — never cold prospects
  • Curated access to hospitality's best brands

Hospitality deserves better agency choices.

VALET exists so the best brands and the best agencies find each other. Not by accident. Not by referral. By design.